It's easy to drive the masses by fulfilling their organic needs, e.g. the satisfaction of the Es over the Ich. There are only two organic drives: The Erotic Drive and the Destruction Drive. Some political leaders, like the Imam in Iraq and Hitler in the past to name just a few, play on the Destruction Drive of the masses, by inciting to go to war, by instilling rage feelings against a common enemy. The Es does not need anything else to satisfy the destruction drive and therefore replies with enthusiasm to such instigations. We've assisted to such examples throughout all history. When the Ich was uneducated the satisfaction of the organic needs was prevalent and war prevailed nearly everywhere, the life conditions were brutal, the life expectancy short, etc.
More moderated political leaders, the media and generally any other organisation which wants to "sell" something, be votes, goods, etc play on the Erotic drive on the organic structure. This is demonstrated by the exponential growth in marketing communication of sexual (implicit or explicit) messages which accompany a marketing campaign; it is also demonstrated by the exponential increase in sexual messages delivered by the media.
All of this exist, and those who control the masses know about the seductive power that the promise of the fulfillment of Eros and Destruction have on masses. They will follow without questioning, because their subsconscious is gratified by such instigations. Those who are controlled, instead, ignore the driving power of the subconscious, they ignore the two main drives of the organic structure and therefore have no defense, no resistence against those solicitations.
Unfortunately, as Mr Freud teaches us, if the organic drives were to be fully satisfied, this would mean the exctintion of human race. The looming of a 3rd world nuclear war is there; who knows? Maybe this time it could be caused by the economical shift of the wealth from West to East and the exhaustion of natural resources on our planet. Although for the ignorant and their selfish leaders this would be very gratifying at the subconscious level, it would nearly certainly end up with the exctintion of Human Race. As Einstein put it in the last century, after the atomic bomb had been created, "I don't know which weapon they will use in the Third World War, but I know which one they will use in the Fourth...The Rock".
Think people, think!
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